Vista normal Vista MARC Vista ISBD

Ritzer, George

The McDonaldization thesis : explorations and extensions / George Ritzer - viii, 212 páginas ;

Includes bibliographical references (p. [192]-201) and indexes

ISBN: 0761955399 0761955402 (rustica)

Subjects--Corporate Names:
McDonald's Corporation--Influencia

Subjects--Topical Terms:
Franquicias (Comercio minorista)
Mercadotecnia
Consumo (Economía)
Comercio minorista--Aspectos sociales
Administración industrial
Eficiencia industrial

LC Class. No.: HF5429.23 / R57

Dewey Class. No.: 381/.13